Tackling big innovation challenges

How eBay is using Sprintbase to reimagine corporate learning

Raising the bar

Ebay has a long reputation for designing and delivering excellent internal learning programs. In 2018, a team comprised of HR, L&D and Talent leaders came together to apply a design thinking approach to reimagine what the learning experience could look like for its managers in the US, Europe and around the globe.

Some members of the team were co-located while others worked remotely. Sprintbase, along with virtual coaching provided by Treehouse Innovation, helped support this team all the way from field research to rapid prototyping and iteration over a period of around six weeks.

“Sprintbase provides the focus and structure our team needs to make an impact with design thinking in the field.”

Anna Sulzmann

Director, People & Org. Development

A Design-led approach

The project kicked off with a 1-day training session where the team was grounded in the fundamentals of design thinking, planned their field research, and agreed a set of norms for how the team would operate.

They chose a group of managers from various disciplines to observe. Interviews, job shadowing and pure observation were some of the practices used. All of the findings from the field were uploaded into sprintbase as photos, videos and direct user quotes to serve as inspiration for the team. With the support of their coach, the team formed actionable insights into what really mattered most to the managers they were designing for as well as where some of the current pain points and opportunities could be found.

These insights focussed the teams ideation and prototyping efforts, resulting in a set of creative, low-fi concepts in the form of storyboards, GUIs, and role-plays. These prototypes were then tested and evolved with users and peers outside of the design team.

Go big or go home

Based on this initial work, design teams are currently using Sprintbase to develop and test a first-of-its-kind gamified virtual development platform that completely reimagines the learning experience for ebay managers. Initial demo days have showcased a blend of VR, AI and human interaction that promises to surpass any expectations initially held by the team at the beginning of their sprint.

As the project grows and prototypes increase in fidelity, Sprintbase is being used to enable collaboration between the original design team and three additional remote development teams involved in seeing this ambitious and very innovative initiative to completion. Watch this space for updates.

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