When to use it
Use this tool to plan the launch of a new product or service to a specific ‘test’ segment of your audience.
What’s the purpose
This template helps you to gather insights in preparation for an official launch. By quietly launching your solution to a distinct audience, you can gather feedback to help you learn, refine and prepare for your official launch to a much bigger audience.
How to do it
- Begin by adding your product/service name at the top of the template.
- Next, write down the primary message that you want to deliver to your audience, a description of your solution and the problem-oriented features you are testing (what are the key features that address the main user issues).
- Then, define each of your launch goals according to the categories below and for each one, identify how you will measure success.
- Revenue: How much money do you intend to generate during the soft launch?
- Target audience development: What would you like to find out about your target audience?
- Units sold: How many units do you intend to sell (product/service) during the soft launch?
- Customer retention: How many customers do you hope to turn into repeat buyers?
- Finally, create a timeline for your soft launch plan at the bottom of the template. This will help keep you on track to meet your deadlines.
