Photo: The first Sprintbase coaching cohort - core team and close friends, London Offices

Photo: The first Sprintbase coaching cohort - core team and close friends, London Offices

The team here at Sprintbase has spent most of the last two decades helping organizations of all shapes and sizes to build thriving cultures of innovation.

We built Sprintbase

We are experienced designers, consultants and trainers that have led innovation teams and countless projects in organizations like IDEO, Fujitsu, PwC, and many more, and are now members of the core team of Treehouse Innovation, a leading London-based design and innovation consultancy. In addition, our team frequently serves as faculty at top academic institutions such as the University of Cambridge and Duke CE where we help leaders and teams learn and apply design thinking as part of leadership development and executive programs.

Simply put - we know how to help people to innovate.

When we aren't thinking of new and innovative ways to support organizations in building design thinking capability at scale, we are spending time with family or pursuing hobbies; whether it’s heavy metal vocals, homemade chocolatiering, steam rallies or tennis tournaments.

Our team

Adam Billing

Chief Executive Officer

Adam Billing

Chief Executive Officer

Adam is the founder of Treehouse Innovation.  He has spent most of his career working with companies to design new products, services and strategies; and to develop their own internal innovation capability.

Formerly with Ernst & Young Consulting, Adam has led numerous innovation projects and design events for all types of organisations.  He is a frequent lecturer on design thinking on Cambridge University executive education programmes, and has designed and delivered learning programmes with leading business schools including, Imperial College London, Rice University, Georgia Tech and others. He is also a Partner at the The Møller PSF Group at Cambridge University.

Alister McPherson

Product Development

Alister McPherson

Product Development

Alister is a technology expert with a 20 year track record of creating software to help companies grow. He specialises in the fields of application design, real-time software communication and distributed systems. He is responsible for the creation and continual evolution of Treehouse’s Sprintbase application.

Previous experience consulting for Microsoft and Accenture then holding Associate Director and Vice President positions at London financial institutions has lead him to work with the Treehouse team.

Marie Laffitte

User Experience Design

Marie Laffitte

User Experience Design

Marie is a design thinker with a passion for creative innovation, design process and environmentally centered education design. She deeply believes that design can help navigate complex systems and offer an agile sustainable lifestyle for people.

At Treehouse Innovation her key responsibilities include ethnographic research, project design production, support and management as well as internal operations development.

Before joining the Treehouse team, Marie graduated with an MA: Industrial Design at Central Saint Martins in London. Her graduation project Holis, A Permaculture Game was shortlisted for the MullenLowe Nova prize and was exhibited at London Design week.

Marie is part of a sailing family. They participate in classic yacht regattas on the Mediterranean Sea with Sagittarius. She also volunteers at the Design Museum to help facilitate their education programmes.

Rich McCormick

Head of Product Development

Rich McCormick

Head of Product Development

Richard is a software engineer with 20 years’ experience working with small agile development teams as well as leading large multi-site customer implementations and he is currently responsible for the continued development of Treehouse’s Sprintbase application.

Before becoming a member of the Treehouse team, Richard worked as a consultant and has helped implement many Microsoft-based solutions to large corporate customers. Prior to that he worked for a number of years developing real-time servo-hydraulic control systems used by Formula 1 race teams and Earthquake simulations.

Rajendra Prasad Kowta

Product Development

Rajendra Prasad Kowta

Product Development

Rajendra is a software engineer and currently responsible for the development and support of Treehouse’s Sprintbase application.

He has 20 years’ experience in Microsoft technology stack, having worked for prestigious clients such as Microsoft, Virgin Group, Electrolux etc., as Project Manager, Onsite Coordinator, Software Developer, and Document Writer.

He holds a post graduate degree in Management Studies from IISc, Bangalore, and has prior experience in process oriented thinking and design analysis using applied statistics and Six Sigma.

Duncan Brannan

User Experience Design

Duncan Brannan

User Experience Design

Duncan is a user-centred designer, artist, and versatile facilitator. He began his career as a systems analyst and developer in London and the Netherlands for PricewaterhouseCoopers Management Consultancy Service, and later turned his attention to fine arts. He currently runs his own fine art painting practice.

Recently, Duncan has worked within a UK local authority, developing relationships with artists and politicians to facilitate arts projects that deliver against political agendas. He has worked on projects in the financial services, pharmaceuticals, human resources, higher education and local government sectors across Europe and the Middle East. He is degree educated in Psychology & Philosophy from Durham University, and Fine Art from the University of Kent. He continues to paint.

Teodora Nikolaeva

Head of Graphic Design

Teodora Nikolaeva

Head of Graphic Design

Teodora is a graphic / UI designer, who specialises in branding and front-end development. Over the last ten years she had worked on a wide range of projects for number of marketing and advertising companies.

Her responsibilities involve creating and maintaining the company websites and marketing assets. She is also a part of the team behind our Sprintbase application.

Lover of all things design, Teodora has naturally taken to Design Thinking and is integrating the process into her workflow as an everyday problem solving solution.

Brian McAuliffe

Head of Customer Experience
Product Development

Brian McAuliffe

Head of Customer Experience
Product Development

Brian in a seasoned designer and innovation coach, bringing over a decade of game design and agile product development experience to his work with corporate teams. He is a BAFTA award-winning producer with credits on blockbuster titles including The Lord Of The Rings trilogy, Harry Potter to the BBC’s celebrated Doctor Who games. Today, Brian draws on this design and production experience to help people and teams from across industries be more creative in their work and apply the tools of design to create better solutions and user experiences. He is a certified Sprintbase coach, and has recently led virtual innovation projects for teams at eBay, Sodexo, Deloitte, and others.

Ryan Van Winkle

Head of Partnerships
Service Design

Ryan Van Winkle

Head of Partnerships
Service Design

Ryan has spent his entire career helping organizations adopt design thinking. He has designed and facilitated engagements with organizations including KBC Brussels Bank, Orange Business Services, The United Way, Sky, Capgemini and Hugo Boss. He is the Head of Strategic Partnerships at Treehouse Innovation.

Ryan began his career as a Program Manager and Consultant at Bridge Innovate, a leading design and innovation consultancy in the United States specialising in leadership development and change management.

He holds Master’s Degrees in Innovation and Entrepreneurship from both Politecnico di Milano and Solvay Brussels School of Economics and Management.

Jarvis Bailey

Graphic design

Jarvis Bailey

Graphic design

Coming soon

Janne Baetsen

Marketing director

Janne Baetsen

Marketing director

Janne is Sprintbase’s marketing strategist and brand identity developer who is renowned for her innovative language-solving attitude. She has over 12 years’ experience in cultural marketing, branding, and business development and she has helped emerging designers, cultural institutes and lifestyle brands find their identity, voice and audience within today’s world. With an aptitude for social innovation and research, passion for building partnerships and ecosystems, Janne has drawn many energising lines to connect and turned exciting ideas into valuable realities. From co-creating unconventional destination marketing campaigns and curated lifestyle experiences to educating future minds and (re)developing the foundation of an international fashion showcase. As a guest lecturer/speaker, she also loves to share her vision for the future by dissecting the ever-evolving relationship with technology, and by providing new perspectives on innovation, marketing, education, creativity, and progress.

Advisory board

Nathan Waterhouse

Nathan Waterhouse

Nathan has setup and run four new businesses at world renowned design and innovation firm IDEO, he’s seen first hand what it takes to bring new things into the world.

He has facilitated workshops with hundreds of participants and led organisation design programs that have helped shift the innovation strategy for 250 year old organisations such as Generali and helped design startup incubator for Europe called HackFWD. He has worked with clients such as HP, IKEA, T-Mobile, VISA, Oxfam, SONY to help them to innovate.

Whilst at IDEO, Nathan co-founded OpenIDEO.com, a social impact community of over 150,000 people across 190 countries that collaborate online to tackle big systemic challenges. He also co-founded and was CEO of the collaborative innovation platform OI Engine.He is an experienced public speaker and has delivered keynotes at TEDx, The Economist events, and the White House on topics such as the role of Design, Innovation and Collaboration.

Eleanor Tong

Eleanor Tong

El is a recognised expert in innovation, facilitation and business strategy. With over 20 years of experience designing and implementing strategic initiatives around the world. She specialises in helping organisations with creating an innovation culture. She has designed and led engagements with global clients including Orange Business Services, ebay, SKY, Arcadis and CapGemini. Her engagements include running innovation sprints, designing co-creation events and delivering Design Thinking masterclasses for organisations wanting to embrace a culture of innovation.

Prior to her work with Treehouse, El was an Innovation leader within Fujitsu where she led customer co-creation and NPD projects. Alongside leading innovation projects, she also designed and facilitated workshops and training sessions to give teams the creative confidence to put their ideas into action.

She excels in working with diverse teams in solving real challenges using a combination of design thinking techniques, creative approaches and end user insights

Drew Marshall

Drew Marshall

Andrew [Drew] Marshall is the founder and Principal of Primed Consulting, LLC. Drew’s primary focus is on helping clients’ leadership, innovation, design, product development, and program management teams frame and respond to challenges so they can deliver value to their customers as quickly as possible. He works on installing innovation performance systems as an integrated part of his clients’ strategy implementation efforts, helping transform their organization cultures to be more innovation capable.

Jenny Whitener

Jenny Whitener

Jenny Whitener serves as the Chief Executive of our sister company, BridgeInnovate in the U.S. With more than 25 years of experience working with top business leaders around the world in the executive leadership and learning space, Jenny thrives on turning the greatest challenges into successful ventures. An expert in her field, she is known for accelerating business transformation by maximising the power of leadership, creativity and collaboration
Prior to her time at Bridge, Jenny served as National Director of the Prudential Healthcare Leadership Institute, Chief Learning Officer for Ernst & Young, and Global Director of Learning for Cap Gemini.

Steve Baker

Steve Baker

Steve is an expert facilitator and design thinking specialist. He loves helping leaders build organisations that will make the world a better place: designing and making great products and services, providing rewarding careers and creating value for owners by solving the problems that societies face. He has spent the last seven years working in Australia, New Zealand and across Asia with executives and senior leaders in financial services, travel and aviation, IT, FMCG, telecommunications, pharmaceuticals and many professional services. Key clients have included Accenture, Microsoft, Qantas, Optus, Oracle, Westpac, Woolworths, Janssen and KPMG. With a focus on inspiring, challenging and developing he has worked with teams of 10 to conferences of up to 1000.

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