Photo: Sprintbase & THI team, London Offices

Hi, we’re Treehouse Innovation, and we created Sprintbase.

We’re a leading London-based human-centred design business, and between us we’ve spent the last two decades helping some of the world’s leading businesses, public sector organizations and non-profits develop thriving cultures of innovation.

And one thing we’ve learnt along the way is that people don’t need to be in one physical place to make magic happen with design thinking. Remote teams are the next normal, and we spotted a need for a new kind of platform that helps teams make an impact with innovation from anywhere.

So that’s why we created Sprintbase, to help make it easier to move your innovation work online.

Simply put - we know how to help people to innovate.

We’re a team of experienced designers, consultants and trainers hailing from great organizations like IDEO, Fujitsu, PwC, and many more. We have led innovation teams and countless projects, and frequently serve as faculty at top academic institutions such as the University of Cambridge and Duke CE where we help leaders and teams learn and apply design thinking as part of leadership development and executive programs. So you can count on us to know our stuff.

And when we’re not working on all things innovation, you’ll find us spending time with family or pursuing a fantastic array of hobbies; from heavy metal vocals to homemade chocolatiering, steam rallies to tennis tournaments.

Our team

Adam Billing

Adam Billing

Chief Executive Officer

Adam Billing

Chief Executive Officer

Adam is the founder of Sprintbase. He has spent most of his career working with companies to design new products, services and strategies; and to develop their own internal innovation capability.

Formerly with Ernst & Young Consulting, Adam has led numerous innovation projects and design events for all types of organisations. Recent clients include Amazon, NBCUniversal, eBay, Sony Playstation, DuPont, Microsoft and many others.

He is a frequent lecturer on design thinking at Cambridge University’s executive education and leadership development programmes. He has additionally designed and delivered learning and leadership programmes with top business schools including Imperial College London, The Judge Business School in Cambridge, Rice University, Georgia Tech and others.

Dan Parkinson

Commercial Director

Dan Parkinson

Commercial Director

Dan is the Commercial Director at Sprintbase. For nearly a decade, he has worked with organizations and business schools to build and sustain human-centered innovation and change capabilities at scale.
Dan has 12 years of global client management experience and calls Toronto home where you’ll find him practicing shinrin-yoku in local forests with his young family most Saturdays, rain, shine (or blizzard).
Previous clients and partners include: Coca-Cola, Harvard, UNC, Dell, Wharton, Walmart, IDEO, Schneider Electric, IMD, Genentech, Vestas, EJ Gallo, Greater Toronto Airport Authority.

Nathan Waterhouse

Nathan Waterhouse

Non-executive director
Treehouse Innovation

Nathan Waterhouse

Non-executive director
Treehouse Innovation

Nathan is a partner at Treehouse Innovation where he helps organisations build cultures of innovation. In his past life, he set up and ran four new businesses at world-renowned design and innovation firm IDEO, including co-founding OpenIDEO.com a global platform of over 300,000 innovators.

He has facilitated workshops with hundreds of participants and led organisation design programs that have helped shift the innovation strategy for traditional organisations such as Freudenberg and Generali and helped design a startup incubator for Europe called HackFWD. He has worked with clients such as HP, IKEA, T-Mobile, VISA, Oxfam, SKY to help them to innovate.

He is an experienced public speaker and has delivered keynotes at TEDx, The Economist events, and the White House on topics such as the role of Design, Innovation and Collaboration.

Bahi Kandasamy

Bahi Kandasamy

Financial Director

Bahi Kandasamy

Financial Director

Bahi is a Commercial Director at Sprintbase.

Bahi brings the rigour and ability scale our finance and operations team and be part of our senior leadership team contributing to the strategic growth of Sprintbase.
Prior to joining Sprintbase, Bahi has worked in a similar capacity with an international boutique Service Design agency Livework Studio for 10 years.

Bahi is a Senior Finance and Operations leader and have a wealth of experience from increasingly progressive roles over the years as a Management Accountant, a Finance business Partner and a Commercial Director, giving him extensive experience in managing finance and operations at all levels in creative industries. He is passionate about contributing to business growth through streamlining operations and providing commercial insights into the business.

Rich McCormick

Rich McCormick

Chief Technology Officer

Rich McCormick

Chief Technology Officer

Richard is a software engineer with 20 years’ experience working with small agile development teams as well as leading large multi-site customer implementations and he is currently responsible for the continued development of Treehouse Sprintbase application.

Before becoming a member of the Treehouse team, Richard worked as a consultant and has helped implement many Microsoft-based solutions to large corporate customers. Prior to that he worked for a number of years developing real-time servo-hydraulic control systems used by Formula 1 race teams and Earthquake simulations.

Charlotte Buxton

Charlotte Buxton

Marketing Director

Charlotte Buxton

Marketing Director

Charlotte is marketing director at Treehouse Innovation.

Originally trained as a journalist, she has spent most of her career working in corporate, charity and public sector communications.

Specialising in storytelling, content development and campaigns, Charlotte loves helping organisations find compelling ways to communicate complex messages.

Find Charlotte on: Linkedin

Brian McAuliffe

Brian McAuliffe

Head of Customer Success
Product Development

Brian McAuliffe

Head of Customer Success
Product Development

Brian is a seasoned designer and innovation coach, bringing over a decade of game design and agile product development experience to his work with corporate teams.

He is a BAFTA award-winning producer with credits on blockbuster titles including The Lord Of The Rings trilogy, Harry Potter and the BBC.s celebrated Doctor WHo games. Today, Brian draws on this design and production experience to help people and teams from across industries be more creative in their work and apply the tools of design to create better solutions and user experiences.

He is a certified Sprintbase coach and has recently led virtual innovation projects for teams at eBay, Sodexo, Deloitte, JCPenney and others.

Teodora Nikolaeva

Teodora Nikolaeva

Head of Design / Front End Development

Teodora Nikolaeva

Head of Design / Front End Development

Teodora is a graphic / UI designer, who specialises in branding and front-end development. Over the last ten years she had worked on a wide range of projects for number of marketing and advertising companies.

Her responsibilities involve creating and maintaining the company websites and marketing assets. She is also a part of the team behind our Sprintbase application.

Lover of all things design, Teodora has naturally taken to Design Thinking and is integrating the process into her workflow as an everyday problem solving solution.

Rajendra Kowta

Rajendra Kowta

Product Development

Rajendra Kowta

Product Development

Rajendra is a software engineer and currently responsible for the development and support of Treehouse’s Sprintbase application.

He has 20 years’ experience in Microsoft technology stack, having worked for prestigious clients such as Microsoft, Virgin Group, Electrolux etc., as Project Manager, Onsite Coordinator, Software Developer, and Document Writer.

He holds a post graduate degree in Management Studies from IISc, Bangalore, and has prior experience in process oriented thinking and design analysis using applied statistics and Six Sigma.

Marie Lafitte

Marie Laffitte

Experience Designer

Marie Laffitte

Experience Designer

Marie is a design thinker with a passion for creative innovation, design process and environmentally centered education design. She deeply believes that design can help navigate complex systems and offer an agile sustainable lifestyle for people.

As an experienced designer at TreeHouse Innovation, she teaches and facilitates Design Thinking workshops to help our clients to solve problems and develop their own internal cultures of innovation. You’ll also find her supporting project teams through ethnographic research, framework and tool development, and project management.

Marie is part of a sailing family. They participate in classic yacht regattas on the Mediterranean Sea with Sagittarius. She also volunteers at the Design Museum to help facilitate their education programmes.

Jarvis Bailey

Jarvis Bailey

Graphic Design

Jarvis Bailey

Graphic Design

Jarvis is a versatile Graphic Designer with a wealth of experience built from having worked for a variety of advertising and service agencies across the UK over the past 25 years.

Beginning his career in TV graphics, animation and motion design, Jarvis has worked on documentary graphics for major broadcast channels such as the BBC and Channel 4, he has also collaborated on opening title sequences and graphics for major motion pictures as well as independently funded shorts.

For the past 15 years, Jarvis has worked predominantly in web design/development, branding and UX/UI design for a multitude of large and small businesses in a variety of sectors across the UK, Europe and the Middle East.

Kirsty McPherson

Kirsty McPherson

Office Manager

Kirsty McPherson

Office Manager

Kirsty is core member of the Treehouse Innovation team, and brings a strong background in the fields of digital user experience, social media strategy and large scale event design. She is passionate about helping groups tap into and unleash their creative potential.

Before joining the Treehouse team, Kirsty worked for leading digital agencies including AKQA and LBI on a diverse set of client projects in sectors ranking from banking to automotive.
Prior to this, she worked as an event manager for a major corporate accounting regulatory body where she organised large-scale events in the UK, Europe and Asia.

Alister McPherson

Alister McPherson

Product Development

Alister McPherson

Product Development

Alister is a technology expert with a 20 year track record of creating software to help companies grow. He specialises in the fields of application design, real-time software communication and distributed systems. He is responsible for the creation and continual evolution of Treehouse’s Sprintbase application.

Previous experience consulting for Microsoft and Accenture then holding Associate Director and Vice President positions at London financial institutions has lead him to work with the Treehouse team.

Advisory board

Patrick Eve

Patrick Eve

Board Member, NED

Patrick Eve

Board Member, NED

Patrick is presently the Chief Commercial Officer at Gophr, one of the UK’s largest same-day courier services. Prior to Gophr, Patrick spent 4 years as managing director of ZigZag Global, a logistics platform that helps retailers to reduce the cost, waste and friction in eCommerce returns. Patrick is also the co-founder of TranslateMedia, a leading SAAS platform in the language services sector.
Patrick started his career with 10 years in South America working in finance at a global mining group and then later as partner at a venture capital fund focused on eCommerce and SAAS. He has a Masters degree with Honours in Spanish from Edinburgh University.

Eleanor Tong

Eleanor Tong

Design Facilitator
Treehouse Innovation

Eleanor Tong

Design Facilitator
Treehouse Innovation

El is a recognised expert in innovation, facilitation and business strategy with over 20 years of experience designing and implementing strategic initiatives around the world.

She is a partner at Treehouse Innovation. Her role specialises in helping organisations with creating an innovation culture. She has designed and led engagements with global clients including Orange Business Services, eBay, SKY, DLA Piper and Generali. Her engagements include running innovation sprints, designing co-creation events and delivering Design Thinking masterclasses for organisations wanting to embrace a culture of innovation.

Prior to her work with Treehouse, El was an Innovation leader within Fujitsu where she set up and ran the customer co-creation service. She led customer co-creation and NPD projects, alongside delivering workshops and training sessions to give teams the creative confidence to put their ideas into action.

She enjoys working with diverse teams in solving real challenges using a combination of design thinking techniques, creative approaches and end-user insights. Uncovering the” little things that will make the biggest difference”.

Steve Baker

Steve Baker

Design Facilitator
Treehouse Innovation

Steve Baker

Design Facilitator
Treehouse Innovation

Steve is an expert facilitator and design thinking specialist. At Treehouse Innovation, he is part of the leadership team. He loves helping leaders build organisations that will make the world a better place: designing and making great products and services, providing rewarding careers and creating value for owners by solving the problems that societies face.
Key clients have included Accenture, Microsoft, Qantas, Optus, Oracle, Westpac, Woolworths, Janssen and KPMG. With a focus on inspiring, challenging and developing he has worked with teams of 10 to conferences of up to 1000.

He has spent the last seven years working in Australia, New Zealand and across Asia with executives and senior leaders in financial services, travel and aviation, IT, FMCG, telecommunications, pharmaceuticals and many professional services.

Duncan Brannan

Duncan Brannan

Design Facilitator
Treehouse Innovation

Duncan Brannan

Design Facilitator
Treehouse Innovation

Duncan is a Partner at Sprintbase. He has designed and led engagements with organisations including DLA Piper, American Express, Sony Playstation, Capgemini, and Coca Cola. He teaches on executive MBA and other corporate training programmes at Cambridge University and London Business School. An engaging and confident facilitator, he gains great satisfaction from helping people to develop their own creative confidence, work better together, and find innovative solutions.

Following a first degree in Philosophy & Psychology from Durham University, Duncan started his professional career with PricewaterhouseCoopers where he consulted on technology solutions for global clients in the financial services sector. He left PwC to return to university, this time to the University of Kent, where he gained a first-class degree in Fine Art.

Jane Pritchard

Jane Pritchard

Design Facilitator
Treehouse Innovation

Jane Pritchard

Design Facilitator
Treehouse Innovation

Jane is a design thinking and innovation consultant with over 20 years’ experience leading clients through a broad set of challenges that deliver business growth and organisational change.

She has helped client teams transform their brands, products and services as well as support them to embed design-led capabilities within the context of their own organisations. Prior to working as an independent consultant, Jane led the Transformation by Design Practice at IDEO London where she advised clients on the strategic use of design as an approach to innovation.

Jane holds an MA in Design Strategy & Innovation (Brunel) and is a Fellow of the RSA. She is a Visiting Tutor on the Service Design MA Programme at the Royal College of Art.

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