Why design thinking?

As the rate of technological change and evolving customer needs continues to accelerate, organizations of all sizes are under increasing pressure to continuously innovate in order to ensure their continued relevance. To deal with this, many companies opt to bring in external consultants to lead innovation projects. While these projects can lead to new products and services that do make a market impact, they are typically very expensive, and often do little in the way of equipping the organization to respond to the next challenge or opportunity that comes down the pike.

The world’s most successful organizations understand that the only way to ensure their next wave of growth (as well as the one after that) is to build real innovation capability within their people. This means equipping them with a new set of tools, mindsets and behaviors that enable them to identify emerging needs and quickly respond with innovative new solutions that have value - and doing this as part of business as usual.