Why design thinking?

Design thinking is a human-centred approach to innovation used by some of the world’s most consistently innovative companies, including Google, Procter & Gamble, IDEO, Apple and many others.

It is human-centred because it starts with people and seeks to reveal meaningful insights into what they value and care about, in order to better understand how to innovate for them. It is fast paced, iterative and fiercely collaborative. It employs a wide creative and analytical toolset (including storytelling, visualisation, business modelling, rapid prototyping and structured experimentation) to develop more innovative solutions to challenges facing business and society as a whole.

Companies around the world are using human-centred design to outperform competitors by a whopping

228%

* Ref: Statistics by DMI.org

When design thinking capabilities take root in the form of new habits and reflexes, the people in your organization are able to:

  • Connect more deeply with customers
  • Identify emerging needs and opportunities before competitors
  • Rapidly develop new solutions that people will really value
  • Test new ideas quickly in order to learn and succeed sooner

The case for building internal capability

As the rate of technological change and evolving customer needs continues to accelerate, organizations of all sizes are under increasing pressure to continuously innovate in order to ensure their continued relevance. To deal with this, many companies opt to bring in external consultants to lead innovation projects. While these projects can lead to new products and services that do make a market impact, they are typically very expensive, and often do little in the way of equipping the organization to respond to the next challenge or opportunity that comes down the pike.

The world’s most successful organizations understand that the only way to ensure their next wave of growth (as well as the one after that) is to build real innovation capability within their people. This means equipping them with a new set of tools, mindsets and behaviors that enable them to identify emerging needs and quickly respond with innovative new solutions that have value - and doing this as part of business as usual.

Building internal design thinking capability

Teams achieve and learn more with Sprintbase

Our experience shows us that putting new methods and mindsets to use back on the job can be challenging. Existing systems and cultural norms can sometimes prove to be barriers, and many people struggle to find the confidence to start trying out new methods back where the results really matter.

Developed by experienced innovation practitioners, Sprintbase provides the structure, guidance and support newly-trained teams need to start making a real impact right away.

It actively guides project teams of up to ten people step-by-step through real innovation projects, enabling them to deepen their skills, embed new ways of working, and create solutions that have real value.

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