How a face-to-face innovation project moved online using Sprintbase
World leading US-based foodservice business Simplot wanted to find a more customer-centric way to market its offer to non-commercial organisations, such as education, healthcare, and hospitality.
The marketing team decided to use design thinking to explore how it could tailor its strategy to meet the needs of this audience.
Before the COVID-19 crisis began, a team of 15 people were on schedule to meet once a week for a month for a design thinking workshop, and to use the time in between to do fieldwork to inform each meeting.
However, when lockdown came into force, they had to quickly move their plans online.
“After running our first virtual workshop by ourselves, I thought there must be something available to make this easier, so I did a google search and found Sprintbase. We got set up really quickly and started our next session, picking up where we left off.”
Katie Miller,Marketing Manager, Simplot Foods
The team, physically based all over the country, came together virtually, navigating their workshops and project work on the platform.
Katie Miller,Marketing Manager, Simplot Foods
Simplot’s innovation project is still ongoing, but the team has already seen positive results from using remote design thinking, and collaborating remotely.
Katie Miller,Marketing Manager, Simplot Foods
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Why not learn how to overcome the challenges and unlock the benefits of running remote innovation projects.
See moreA member of our team will be in touch shortly.
Why not learn how to overcome the challenges and unlock the benefits of running remote innovation projects.
See moreA member of our team will be in touch shortly.
Why not learn how to overcome the challenges and unlock the benefits of running remote innovation projects.
See moreA member of our team will be in touch shortly.
Why not learn how to overcome the challenges and unlock the benefits of running remote innovation projects.
See more